Paragon Case Study
Paragon City
Paragon City (Pvt. Ltd.) is a premier housing society in Lahore, Pakistan spread across 10,000 acres, offering a modern and secure living environment. With around 20,000 residents already enjoying the community, Paragon City has successfully delivered five residential blocks, with more developments underway. Known for its commitment to high-quality infrastructure and contemporary amenities, the society provides an ideal blend of comfort, convenience, and sustainable living, making it a sought-after destination for families and individuals alike.

The Challenge
Paragon City faced the challenge of revamping their outdated website to reflect the scale and quality of their housing society. The goal was to create a modern corporate website that effectively showcased their existing developments and upcoming projects, such as the launch of their new block, Orchard Green. Additionally, Paragon City needed to enhance its online presence through targeted digital marketing campaigns to generate interest, attract potential buyers, and build awareness for Orchard Green. The existing website lacked the user experience and functionality required to engage with the evolving real estate market, and their digital presence needed a comprehensive strategy to reach a wider audience.
The Objectives
- Revamp Existing Website
- Social Media Management
- Digital Marketing
- Creation of Digital Video Commercial (DVC)
- Multiple Digital Campaigns & Management
The Solution
To address Paragon City’s need for a complete website revamp and the promotion of their new block, Orchard Green, Upward Strives implemented a tailored digital strategy encompassing web development and targeted marketing campaigns.
1. Website Revamp
- Modern Corporate Design: Upward Strives redesigned the website with a fresh, visually appealing layout that highlighted Paragon City’s 10,000-acre housing society and the upcoming Orchard Green block. The design focused on showcasing their delivered blocks, ongoing projects, and future developments with engaging visuals and user-friendly navigation.
- Enhanced User Experience: The website was built to be intuitive and responsive, ensuring seamless accessibility on mobile, tablet, and desktop devices. This provided potential buyers and investors with a smooth browsing experience across all platforms.
- Interactive Project Listings: The new website featured interactive project listings, allowing users to explore each block, view available plots, and access detailed information about the amenities, floor plans, and pricing of Orchard Green.
- Lead Capture and CRM Integration: Integrated lead capture forms and a customer relationship management (CRM) system to collect and manage inquiries from potential buyers, ensuring a seamless communication flow for the sales team.
- SEO Optimization: The website structure was optimized for search engines, focusing on high-performing keywords in the real estate industry, such as “housing society,” “plots for sale,” and “Orchard Green.”
2. Digital Marketing Campaigns for Orchard Green
- Search Engine Optimization (SEO): Upward Strives conducted extensive keyword research to target buyers interested in residential plots and housing societies. The website content, blog posts, and landing pages were optimized to rank for specific keywords related to Paragon City and Orchard Green.
- Social Media Marketing: The digital marketing team managed Paragon City’s social media platforms, creating engaging posts, videos, and updates about the launch of Orchard Green. Targeted ads were used on platforms like Facebook and Instagram to reach potential homebuyers, investors, and real estate enthusiasts.
- Paid Advertising (PPC): A Google Ads campaign was launched to drive traffic to the new Orchard Green landing page. The ads targeted location-specific searches and real estate-related queries, increasing visibility for the project and generating leads for the sales team.
- Content Marketing: Upward Strives developed a content marketing strategy that included blog articles, video tours, and customer testimonials to highlight the benefits of living in Paragon City and investing in Orchard Green. This content was shared across the website, social media, and email campaigns to build interest and trust.
- Email Marketing Campaigns: Personalized email marketing campaigns were created to nurture existing leads, announce the launch of Orchard Green, and share exclusive offers. Automated emails were sent to prospective buyers, updating them on the development’s progress and upcoming sales events.
3. Analytics and Performance Tracking
- Comprehensive Reporting: Upward Strives set up Google Analytics, Facebook Pixel, and other tools to track website traffic, conversion rates, and the performance of digital marketing campaigns. Regular reports were provided to Paragon City, offering insights into user behavior and lead generation.
- Continuous Optimization: The website and digital campaigns were continually monitored and optimized based on performance data. This included refining PPC ad targeting, updating SEO content, and adjusting social media strategies to maximize engagement and conversions.
Through this holistic approach, Paragon City successfully launched their new block, Orchard Green, while significantly enhancing their overall online presence, attracting new potential buyers, and generating higher levels of interest in their housing society.
The Results
Decrease in bounce rate
27.03%
Increase in page views
27.03%
Of online sales from organic search
27.03%
Of online sales from paid search
27.03%

What they say about us
Upward Strives exceeded our expectations with the complete transformation of our website and the digital marketing campaigns for our new block, Orchard Green. The revamped site is modern, intuitive, and perfectly showcases the scale of our housing society, making it easier for potential buyers to explore our projects. Their digital marketing expertise helped us reach a much wider audience and generate a substantial number of leads in a short period. From social media marketing to SEO and PPC, everything was executed flawlessly. Their team was responsive, professional, and committed to delivering outstanding results. We couldn’t be happier with the partnership!
